In an increasingly digital-first world, businesses face the formidable challenge of maintaining mean
Introduction: The Evolving Landscape of Customer Interaction In an increasingly digital-first world, businesses face the formidable challenge of maintaining meaningful customer relationships amidst a sea of online interactions. Traditional methods of engagement—such as email campaigns and static chatbots—are no longer sufficient to meet the expectations of modern consumers who demand immediacy, relevance, and personalised experiences. […]